When I read the headline on the press release "Ducati for Sale at 1 billion euros", my first thought was Ducati really out did themself this time with the release of a new outrageously overpriced high-performance motorcycle. However, after reading further I realized it was the entire company that was for sale, not a motorcycle. Whoooo that was a relief, because I just couldn't imagine what type of diamond studded matching leathers you would need to ride it! Just kidding, I really like Ducati's and only make fun of them because I can't afford the one I really want.
As for the Ducati Company... the current owners - Investindustrial - an Italian private equity firm controlled by the Bonomi family, is putting the company up for sale. No initial reason was given for the sale of the Ducati brand, but statements from Andrea Bonomi, head of Investindustrial private equity firm, indicate the company would prefer to sell Ducati to a single buyer to continue the company expansion. Investindustria purchased Ducati in 2005 and has helped to turn around the once troubled company.
Ducati is a maker of premium performance sport bikes and professional racing motorcycles. For more about Ducati visit their website: www.ducati.com
February 14, 2012- -
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