July 14, 2010 1:02 PM PDT
Wal-mart's own brand of wine
Wal-Mart announced that sometime in 2010 it will begin offering customers a new discount item...
Wal-mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California
to produce the spirits at an affordable price in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts,
but 'There is a market for inexpensive wine,' said Kathy Micken,
professor of marketing at University of Arkansa , Bentonville.
'However, branding will be very important.'
Customer surveys were conducted to determine the most attractive name for the Walmart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
July 14, 2010 10:32 PM PDT
that so un-PC...
i love it!
July 14, 2010 11:11 PM PDT
I think I'll git me some o that Big Red Gulp. Ye--Haw !!!!!
July 15, 2010 12:17 AM PDT
Think I wanna try a Bottle or two of that Grape Expectations!
July 15, 2010 12:19 AM PDT
9. White Trashfindel.....just like cold ford said...."There's No Trash In My Trailer"
July 15, 2010 8:29 AM PDT
that so un-PC...
i love it!
We had to be PC????...............dammit.........................
July 17, 2010 10:29 AM PDT
OOOOOOOOOOO! I want some of the Nasti Sumante
sounds like fun!
Yummy! LOL!
