North carolina Motorcycle Events » General Ride » 2019 S.E. Rochelle Reliability Run

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Event Details

  • Sat, Mar 30, 2019
    12:00 PM - 3:00 PM
  • James Joyce Irish Pub (West Main Street) Historic Brightleaf District 912 W Main St, Durham, NC 27701
  • 912 W Main St
  • Durham, NC 27701
  •  Map/Directions

  • Event Host:

    Ton Up North Carolina

  • Event Contact Info:

    Jame Joyce
    (919) 683-3022

    Event Email

    Event Website

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Event Desc

  • It's a good ol' fashion vintage motorcycle Reliability Run. Oldest bike to start and finish WINS....

    To honor North Carolina's FIRST (Harley-Davidson, Henderson & Indian Motorcycle dealer, S.E. Rochelle.

    More info on the most interesting man in Durham:
    Sidney Edgar Rochelle (1878-1960) was a veteran, a business man and most importantly to us, a motorcycle enthusiast from Durham, NC, the place a handful of us Ton Up NC boys call home. From 1910 to 1954, SE Rochelle owned and operated the local Harley Davidson/Henderson/Indian dealership formerly located on the corner of Parrish and Corcoran St (and later on Mangum St.) in Durham. This was North Carolina's first Harley Davidson Dealership.

    Rochelle not only provided the Durham motorcyclists with bikes, he created a motorcycle community in ways ranging from his promotion of motorcycle related attractions at the local amusement park, to the organization of a riding club and many local versions of the AMA sanctioned Gypsy Day Tour rides. Rochelle's Gypsy Day rides consisted of a round trip from Durham to Greensboro and back. Rochelle's club also traveled all over the USA.


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  • Event Category: General Ride

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